Making events feel effortless

Personal, calm and confidently delivered - by one expert hand.

Orange Events is a modern, boutique company founded and run by Lucinda Baldwin; a seasoned event professional with 25+ years of experience. Lucinda doesn’t just lead the project. She is the project. From your first call to the final guest leaving, she’s there - managing every detail, every decision, every moment.

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Meet Lucinda Baldwin
Founder. Planner. Partner.

With over 25 years in the industry, Lucinda has delivered everything from intimate client dinners for 12 to multi-day corporate summits for 2,000. Clients know her for her calm, confident delivery and her hands-on, highly personal approach.

She’s not an agency. She’s a trusted individual with deep experience, strong supplier relationships, and a reputation for making the complex feel seamless. Lucinda becomes a true extension of your team - taking away the stress, handling the detail, and keeping everything completely in hand.

Your event. Personally delivered.

Lucinda offers end-to-end support for corporate and private events - planning, sourcing, managing, delivering. Every event is tailored. Every detail is handled. Every outcome reflects your brand, your style, and your priorities.

  • Corporate Events

    From product launches and conferences to Christmas parties and client dinners and entertaining.

  • Private Events

    Milestone birthdays, once-in-a-lifetime celebrations, intimate gatherings.

  • Freelance / White-Label Support

    Senior-level consultancy or on-site delivery for industry agencies and brands.

“Trusted relationships are at the heart of what I do - with both clients and suppliers. Every event matters to me, and I bring my very best to each one.”

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Trusted by clients who value calm delivery and personal care.

  • Wallace Collection

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  • Guildhall

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  • Jerry's 50th

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“It’s not just about planning. It’s about presence - being there, getting it done, and making sure every detail is in hand.”

  • "I’ve had the privilege of working with Lucinda since 2009, during my time at a global legal firm. Since joining my current company in 2018, Lucinda has been integral in organising and managing our biannual, Europe-wide events. She also played a key role in launching our new office and coordinating both internal and external team events. Recently, she has taken on the added responsibility of supporting our charity fun run. Lucinda brings a wealth of experience to the table, and her deep industry knowledge, combined with the respect she commands from suppliers, is truly exemplary. She is a reliable and trusted partner to us, and I couldn’t imagine managing these initiatives without her."

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  • "Lucinda is completely at home managing large-scale, complex events in some of London’s most prestigious venues, including Banqueting House, the V&A, and the Natural History Museum — so you can be confident you’re in the very best hands. Known for her calm authority and impeccable attention to detail, Lucinda is the kind of person who makes even the most challenging events look effortless. She combines strategic thinking with a genuine passion for hospitality, ensuring every event not only runs smoothly but feels seamless for guests and clients alike. Her steady leadership, clear communication, and unflappable nature make her a trusted anchor in any team — someone who inspires confidence and delivers excellence every single time."

    Agency Name

Let’s make your next event effortless

If you’d like to discuss an upcoming event or brief, fill out the form below or reach out directly. I’d love to hear from you.